![]() ![]() The concept of “Active A&R” and many of the terms & strategies described in this guide stem from conversations Jondi & Spesh and I have shared over the years, as they have continued to grow their label and I have continued to grow Proton. When they shared this revelation with me, I was also working on how Proton's roster of labels could find more success in an increasingly difficult digital marketplace. Jondi & Spesh were passively responding to Loöq Records, not actively directing it.Īfter realizing this they developed a more pro-active strategy. They were only signing music that was sent to them, responding to emails that were sent to them and not actively steering their label forward. ![]() Years into running Looq, Jondi & Spesh became aware that they had gradually become what they identified as "passive" label managers. I've had the privilege of their mentorship since moving to San Francisco in 2011. They've been residents on Proton Radio since 2003, releasing music on their label since 1998, and have hosted one of the longest running electronic music nights in San Francisco. Jondi & Spesh are the producers/DJs behind the Loöq music label and radio show. But success can be within your reach, if you want it. It takes a lot of work for a manager to grow a label, requires a multitude of skills to execute successfully, and, more often than not, the label manager is going at it alone without a team to help. Running a digital music label these days is a pursuit of passion that requires considerable time and effort. ![]() Without Active A&R you are at the mercy of others to take your label to the next level. I've categorized these ideas under the concept of "Active A&R". By following these methods, my labels continue to be among the highest selling across the entire Proton roster. After nearly a decade of running my own labels (Proton Music & Particles), I've identified key strategies that combat these "if only" excuses and reliably contribute to the success and growth of a label. The long list of "if onlys" is a symptom of a passive label manager, one who decides someone else is responsible for the success of his or her label. If only there wasn't so much bad music out there. If only a big name artist would sign to my label. If only a radio station would give me a primetime slot. And for so many managers, there are limitless "if onlys" that are blocking the path to success. Where we understand that commercial economics mean Beatport is unlikely to ever co-operate with other brands of electronic download store, merging with Beatsource is something that is surely a possibility? Then such an app would be so much more useful to so many more DJs.As the CEO of a digital distributor for over 700 electronic music labels, I've spent countless hours in countless email threads discussing all the ways label managers might increase their sales, followers, artist roster, reputation, Beatport features, etc. The divide between the two appears to us to be artificial, and apps and systems like this work best when you can manage all your music this way, not just music from one particular store. It’s a lot better than the first version from last year.īut what we’d really like to see is the catalogues of Beatport and Beatsource, the “open format” sister company to Beatport, merged into one DJ music app. ![]() If you get all of your music from Beatport, this is a good app, giving you easy mobile access to Beatport for the purpose of discovery and building playlists. The Beatport Mobile app is available for free on the iOS App Store and the Google Play App Store.However, to actually purchase tracks, you still need to use the website itself. Just like the website, the app allows users to follow genres, artists and labels, and stay up to date with new releases from their choices. Learn to DJ with Digital DJ Tips: The Complete DJ Course Subscribers to any Beatport Streaming (previously Beatport Link) plan from the $10 plan upwards can listen to complete tracks, and also play them in full within DJ software and systems, either Beatport’s free Beatport DJ web app, or via integrations in Serato DJ Pro, Traktor, Rekordbox DJ and so on. The app allows any Beatport subscriber, including those who only have a store login, to explore the site, listen to two minutes of all tracks, make and edit playlists, and audition those playlists on shuffle. Electronic music store Beatport has updated its mobile app to v1.2, for the first time giving access to everyone, not just paying subscribers. ![]()
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